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What was your driving force into researching plantextracts?
In the mid-2000s, beauty companies only used plant extracts to look good on labels. They added tiny amounts that did not actually help your skin and coming from an oil product background, I knew plants had real power. That led me to testing plant extracts that were available at the time, and I found that most were just coloured water with no benefits.
I then started to investigate how people made these extracts. They soaked fresh or dry plants in liquids like alcohol, water, or glycerine for weeks. This process just created liquid from rotting plants which destroyed the good nutrients. To remedy this, companies then added man-made chemicals to the liquid and . called it a "standardised" extract.
I wanted to change this, so I set out to create a real plant extract. My goal was to make something as strong as synthetic chemicals, giving you the same benefits as eating the fresh plant.
What was your driving force into researching plant extracts?
When I started offering the extracts I had created to customers of Phytoverse Oils and explaining to them the benefits these extracts had there was little interest. I then realised that the only way to prove the extracts did what I said they would do I needed to prove it and Biologi was born.
What is the ethos behind the Biologi brand?
Firstly I need to explain where the brands ethos comes from. Humans and plants evolved together and that is why plant nutrients are critical to our well-being. These nutrients need to be delivered in the same delivery system that plants produce and nothing more. It has taken millions of years for the human body to develop to where it is today.
In its development, plant nutrients have powered the beneficial changes in us. The human body has developed unique pathways for the uptake of plant nutrients, and these pathways are activated by the plant liquid matrix that carries the plant nutrients. For the human body to benefit from nutrients they need to be from a plant source, in the plant’s liquid matrix.
So, Biologi’s ethos is “deliver what the body requires in the delivery system it knows with the nutrients it needs.”
Why did you choose Australian botanicals like Kakadu Plum, Finger Lime and Davidson Plum to launch Biologi, and what makes them unique?
I chose the Australian natives as several of them grow in the region I live and accessing them and understanding their biodiversity was important. These indigenous plants are termed “living fossils” which means they closely resemble ancestors. The species are highly abundant in plant nutrients that the human body needs and contain the liquid matrix that the body requires to deliver them. There was also a need to support the growers of these unique plants for the industry as a whole to prosper.
You mentioned you use a revolutionary extractiontechnique, called C.L.E.C.S™ II.
C.L.E.C.S.™ is a unique extraction process which I created in 2017. As mentioned earlier other extraction techniques have their failings, and I wanted to eliminate these while also extracting the full plant profile of phyto-nutrients along with the unique liquid matrix the plant creates. C.L.E.C.S.™ creates an environment around the plant material that allows the nutrients and liquid matrix to flow through the cellular structure of the plant into the extraction vessel. The entire process takes only a few hours. In 2019, we further developed the extraction system to create C.L.E.C.S.™ II extracts. These extracts are only used in the Biologi serum products making them unique.